6. Sony in USA

6-1 NEWS Workstation Business in USA

When I have requested to be a president of Sony　Microsystems company in USA. It was Dec 1988 requested by Masaaki Morita, Deputy President of Sony Corp. and the president of Sony USA.

Actual Transfer to USA : Feb 1989

Market Background : Launched it in Japan 1987 and also went for USA in 1987 as an Engineering workstation where the engineer is coding and developing software.

* The O/S is Barkley standard only.

* CPU is in a process of shifting from CISC to RISC chipset.

* The engineers in the USA are using workstation as a development tool with various software Mission asked by Masaaki Morita:

Is to find out where we think NEWS is better used over competitors and provide plan for the investment required within 6 months.Mission asked by Ken Iwaki (Deputy President of Sony Corp)

* Provide business plan with easy language for Sony Top Management within 6-8 months.Mission by Dr Toshi Doi

* Sell more volume whatever we find markets are.

カテゴリ： casestudy

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